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Emily Hicks-Rotella

My purpose: For all mission-driven, social justice-oriented people and organizations to have the confidence and skills to learn, use and love data & technology as part of achieving their missions.

Featured Post

Ai didn’t do this. I did.

Hi again, Ai, Ai, Ai — it’s all the rage. Those lowercase i’s I used here were out of lazy typing, but I actually kind of like it when I see it. It highlight's the Artificial part and names it with small i intelligence. I use some kind of Ai everyday, including using ChatGPT throughout my work days. I understand what the environmental cost of this is now and will continue to be. I’m not sure how to think about that right now. There are two Ai-related media items that caught my attention...

Hi! It’s been a minute since I last landed in your inbox—thanks for sticking around. For one of my current clients, I’ve been deep in spreadsheets, systems, and the weirdness that always emerges when real people and real data meet. I just wrote a post about it: a behind-the-scenes look at one of my favorite kinds of projects (and what always happens, no matter how well you plan). Here it is: When Real Data Hits, Things Get Funky (And That’s Normal)No matter how well you design the system, as...

There are many people who have given voice to the dizzying pace of the “digital age” - specifically about the speed by which technology changes, grows, updates, enhances, is created and destroyed. Similarly, we have a lot of contributions of thoughts and opinions about how this speed infiltrates our lives and the consequences to our mental and physical well-being, which we are instructed to combat with deep breathing, meditation, mindfulness, digital detoxing, and dry January (but for social...

Many email newsletters we receive start with “Dear [NAME],” - and “NAME” is magically replaced with your name. Just today, I received an email with the subject line “made me think of you, Emily (offer info inside)”. Now this was very insulting to me. The person (but mostly their automation) who sent this email to me clearly did not think of me. Maybe they had some thought of the collective “me” because they thought about everyone on their email list as a general whole. But I felt that they...

Dear friend, On Friday I’m hosting the first of what I hope to be many conversations for those of us in the social profit (new name for the non-profit) world, dealing with the deep, contradictory, messy, important topics that we face daily in our work. This week’s call is called Venting About Time and Urgency in Social Profit Work. I got into social profit work thinking that before too long, the organization I was working for would solve the issue we were addressing - closing the education...

Dear Reader, I have a large tattoo on my chest that reads “Take Risk Of Mortality” and I’d like to tell you the story of this tattoo. Originally I was struck by a line I read in a New Yorker article about Van Gogh over 10 years ago. I’m not going to pull it up on the internet to get the exact quotes - I’ll give you my undoubtedly imperfect memory about it. The article was about the passion of Van Gogh for making art and how this impacted his mind and life. The last line of the article was...

In technology work, two different methods are often pitted against each other - the “waterfall” method and the “agile” method. Waterfall represents releasing a whole bunch of water at once - meaning we put a ton of work into a product or solution or thing before end users get access and start using in the real world. Agile represents ongoing, iterative releases and improvements - meaning we put out something good enough at the beginning and let users play with it, using feedback and new...

Now friend, if you know me then I hope you think of me as a typically happy, optimistic, dreaming, lover-not-fighter. I was enamored at first with the concept of Giving Tuesday - what a wonderful response to the consumeristic marketing of Black Friday and Cyber Monday sales. As someone who works with a lot of social profit organizations (the new re-branding term for “non-profits”), I receive a ton of newsletters and texts from amazing organizations doing amazing things - and today they are...

On a bit of a whim but also on a kind of dream, I bought a new domain name this past week: slowtechmovement.com. I’ve been considering the concept of Time a lot lately. The language we have around Time is so interesting. We save, spend, and buy time, commoditizing it. We lose, waste, and gain time, measuring and judging it. We stretch time, anthropomorphizing it. We always have the same amount of time available to us, and yet we search for more of it. For people doing social justice work or...

Over the past year I’ve heard some really interesting takes on imposter syndrome. I deeply appreciated the passion with which Reshma Saujani (Founder of Girls Who Code) spoke at Smith College about imposter syndrome being “a tool” and a “strategy” - an external force that is used to hold people (women, specifically) down by convincing them there is something wrong with them. Saujani also touched on an important concept with one line about how institutions were not built for her, noting that...